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“Fashion is art meeting the practical world. clothing gives us an outer skin, yet stylistically it is so much more. Fashion creates a larger identity that connects the inner and outer worlds.”
------ Ivy Hayworth
Branding new trend
A-73 GENE
A-73 is a leisure and fashion brand established in LA, 2017.The founder, Ivy Hayworth, was born on May, 29th in 1992 in the City of Angels —— Los Angeles. She is not a good student in the traditional sense. She dropped out from Roski’s Fine Art of USC (University of Southern California) when she was 18 years old, then she had a short further study at FIT (Fashion Institute of Technology) in New York.
She was always surrounded by beautiful and artsy things and starting my own fashion brand was a matter of time. The reason he named his first brand A-73 was based on a special experience he had when he was young. Her father, Adrien Christopher Hayworth, had served under the United States Air Force. She had touched the real aircraft by chance. She had felt the true freedom and realized the sense of mission by the first time. 73 is Adrien’s number at that time. This experience had left profound impression on Ivy.
Ivy’s design style is dominated by the place where she grew up and the experience of learning. The brand’s philosophy "effortless chic" forms a special look full of bright charisma. Each collection is breezily precise forms and unique designer expression --- easy, leisure, unisex and a little chic. The symbolic products and collections including shirt, hoodie, denim, chambray, chore coat and sport style.
Sustainable label
A-73 is also a sustainable brand that celebrates individuality, authenticity and sustainability. Its design mantra is classic, but never boring. Putting respect to animals and low-environmental impact first and foremost. Ivy believe that the global fashion industry is gradually adapting and will come to this awareness and about sustainability – less is more when it comes to producing beautiful things, and putting soul into dresses weighs much more than disposable trends do.
A-73 goal
“Our goal is to create timeless pieces and bring joy into people’s life even during hard times.”
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